About Deal Negotiation Institute
Helping organizations negotiate better deals across Asia and Europe.
Who we are
Deal Negotiation Institute is a specialist training and advisory firm focused on practical negotiation skills for organizations operating between Asia and Europe. We work with leaders, sourcing teams, and key account managers who face high‑stakes conversations and complex, cross‑cultural deals.
About Jean‑Baptiste Déal
Jean‑Baptiste Déal is a negotiation coach, author, and founder of Deal Negotiation Institute. He has spent more than two decades working on international projects and deals, helping organizations navigate cultural differences and conflicting interests. His experience spans work with entrepreneurs, corporates, investors, and public institutions in Europe and Asia.
He is the author of Winning with Ancient Wisdom: Negotiation Strategies from Asia and Europe and teaches a 36‑strategies framework that connects classical Eastern and Western strategic thinking with modern business negotiations.
Our approach to East–West negotiation
We blend European structure and analysis with Asian relationship‑building and long‑term thinking. Programs combine clear frameworks, cultural insights, and live practice so that participants can use what they learn in their next negotiation—not months later.
Clarity, control, and influence – structured preparation, clear objectives, and shared language for negotiation.
Culture – understanding how expectations differ across Asia and Europe, and how to adapt.
Confidence – repeated practice on real cases until new behaviours feel natural.
Who we work with
We design programs for organizations that:
Lead strategic initiatives and cross‑border projects.
Negotiate with key suppliers and partners in Asia and Europe.
Manage important clients and key accounts where every conversation matters.
Typical participants include senior leaders, sourcing and procurement professionals, and sales and key account teams.
What sets Deal Negotiation Institute apart
Cross‑cultural focus – deep experience in Asia–Europe negotiations, not generic “global” training.
Strategy‑driven content – based on a 36‑strategy framework linking ancient wisdom to modern deal‑making.
Practical delivery – tools, scripts, and checklists tailored to your deals and sectors.
Ongoing support – options for coaching, deal clinics, and follow‑up sessions after workshops.